Why you should choose media sciences


WHY MEDIA SCIENCES FOR CAREER?

David Ogilvy, the Father of Advertising, once wrote, “In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create”. When it is about creativity, a surge of novel ideas and concepts are being remarkably updated with the current happenings, Media Sciences might prove to be one of the appropriate fields catering to your interests. It is all about the power of effectively articulating one’s thoughts in written, verbal or graphic genres.

Media Sciences is alternatively referred to as Media Studies, Mass Communication or Communication Studies in different universities offering the subject. The courses might also vary from one to the other. However, a general list of disciplines incorporated under this subject is as follows:

Broadcast Media, Print Media, Electronic Media, Photography, Production, Journalism, Theatre, Film and Drama, Graphics and Animation, Advertising, Public Relations, Media Management.

CHRIS SAID:
Chris Worsnop

  • Like history, because the media interpret the past to us show us what has gone into making us the way we are.
  • Like geography, because the media define for us our own place in the world.
  • Like civics, because the media help us to understand the workings of our immediate world and our individual places in it.
  • Like literature, because the media are major sources of modern culture and entertainment.

HOW TO GAIN WORK EXPERIENCE:

To gain work experience and build up a portfolio of work, contact radio, television, newspaper, PR or advertising agencies and ask about opportunities. Look out for summer placements, part-time and voluntary opportunities while on your course during the summer holidays or evenings and weekends. It may also be useful to get involved with your university radio station, paper or publications office.

THE NUMBER OF INSTITUTES PROVIDING THIS FIELD:

There are a number of public and private universities that offer the subject under the title of Media Sciences, Mass Communication, Media Studies and Communication Studies/Sciences. These are

Media Sciences:

  • SZABIST — Karachi, Larkana and Islamabad
  • IMS Institute of Media Sciences — Islamabad
  • IQRA University — Karachi

 

Mass Communication:

  • University of Karachi
  • Federal Urdu University, Karachi
  • University of Sindh, Jamshoro
  • University of Punjab
  • Lahore College for Women University
  • University of Balochistan
  • National University of Modern Languages — Islamabad (Masters And PhD)
  • NUST Business School, Islamabad (Bachelors)
  • Allama Iqbal Open University (Masters)
  • University of Peshawar (Masters and PhD)
  • Gomal University, D I Khan (Masters and PhD)
  • Bahauddin Zakariya University, Multan (Masters and PhD)Media Studies:
  • Kinnaird College for Women Lahore
  • The Islamia University of Bahawalpur

Communication Studies/Sciences:

  • Indus Valley School of Art and Architecture, Karachi

  • Fatima Jinnah Women University, Rawalpindi

  • University of Sargodha
     

JOB TYPES:

 

Type of work

Percentage

Arts, design and media

23.7

Retail, catering and bar work

20.2

Marketing, PR and sales

18.3

Secretarial and numerical clerks

8.3

Other

29.5

 

 


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